Cell phones are killing meal time conversation.
Be More Here.
Be More Here.
Dixie paper products help people connect at meal times by eliminating the burden of the dishes and they challenged us to take their mission even further in a PR-able way.
So we created three pop-up restaurants called Dixie Deadzone Diners in three cellular dead zones in Los Angeles so the temptation of your phone was eliminated.
We partnered with Root Metrics and using a reverse coverage map, we found three locations in Los Angeles that had absolutely zero bars; in a cave, a park, and an abandoned bank vault.
Celebrity Chef, Carla Hall, created all the menu items and attended opening night.
