We entered a guinea pig into the Westminster Dog Show.
Small pets don’t get the attention they deserve.
Kaytee, makers of small pet products, wanted to do something about it. So we partnered with Rainn Wilson, proud guinea pig parent, to release a documentary following his journey to enter his pet into the Westminster Dog Show.
Our virtual Small in Show big winner.
Hundreds of small animals entered our virtual Small in Show and the big winner was @alexandra_macncheese. Rainn Wilson announced the winner in a video he created on his instagram page. The submissions from this competition ranged from the hilarious to the absurd and created lots of great content on our owned social channels for weeks.