When the NFL plays on artificial turf it is bad for players and bad for the environment.
So how does Pennington Grass Seed, a humble brand almost no one has heard of, get the attention of the loudest league in sports?
We started a nationwide movement during the 2022 Superbowl to challenge the NFL to exclusively play on real grass.
We got NFL players to speak to media on our behalf.
“I don’t like turf, it’s like playing on cement.”
— George Kittle, Tight End for the San Francisco 49ers
We also launched a petition that 28,122 people (and counting) signed.
When Odell Beckham Jr., unfortunately, tore his ACL playing on artificial turf during the Superbowl we responded in real time.
The total production budget was only 40k.
And we amplified our paid media budget by +896%. Putting Pennington Grass Seed into the conversation and helping advocate for safer conditions for players and beyond.