Sometimes you deserve a beer for just trying.
It’s organic but chill about it.
Launching a “fitness beer” one-year into the pandemic, we decided not to pressure anyone to do anything and instead tell people that every single effort they were making in the direction of their physical and mental health needed to be celebrated.
Voiced by the amazing Ali Wong.
Thanks, Beer.
As a mother of two and wife of a man who works from home from a standing desk, these spots were straight from the heart. Practically, autobiographical.
Directed by the perfectly deadpan, Jeff Low.
P R E S S
“The campaign from Droga5 targets ‘average Joes and Janes’ by rewarding them with a beer for working out.”
— AdAge
“Ali Wong Gives Voice To Coors Pure; Droga5 NY, Director Jeff Low Give Laughs.”
Beer Run.
On April 7th, World Health Day and National Beer Day we hosted a literal BEER RUN in Central Park NYC, where we sent out professional runners with giant QR codes on their backs. Anyone fast enough or close enough to scan the code scored a 12 pack of free Coors Pure.
