Email
tara.lawall@gmail.com

Phone
267.304.4938

Tara Lawall is Chief Creative Officer at Rethink New York, a 2-time published author, and a screenwriter.

As a leader, Tara is most passionate about mining for creative brilliance in the people around her and making great ideas happen. She believes there is always a way if you have a strong team of creative problem solvers, a little stamina, and a lot of hope.

This combination has helped her lead teams to consistently make work for brands that is effective and wins awards. She’s created globally awarded work at all the major shows; One Show, D&AD, London International Awards, Art Directors Club, Clios, Cannes - including a Titanium Lion. Her work has also been included in the Advertising and Editorial Art permanent collection at the MoMa.

Her love of collaborating with incredible creative people extends outside of advertising and she always has multiple projects in the works. Her first book, “This Little Piggy Went to Market in the City,” a children’s parody book she created with Rich Greco, came out in June 2021. Her second book, “There are Too Many Milks” an adult humor book she co-wrote with Anne Marie Wonder, came out in March 2023. Her first short film Retirement Plan, co-written and directed by Johnny Kelly premiered at the Galway Film Fleadh in July 2024. It will also will be playing at SXSW in March 2025.

She lives in Brooklyn with her husband, Jeremy, two kids, Cora and Rhett, and forty indoor plants.

Rethink Chief Creative Officer, 2023 - present

Droga5 Executive Creative Director, 2020 - 2023

Anomaly Group Creative Director, 2019-2020

72andSunny Creative Director, 2017 - 2019

Droga5 Creative Director, 2012 - 2017

Mother Copywriter, 2011-2012

BBH Copywriter, 2011

Y&R Copywriter, 2009-2011

Miami Ad School Teacher, 2010 - 2015

Magnet Theater Storytelling 1, 2
Upright Citizens Brigade, Improv 101, 201
Miami Ad School Copywriting
Temple University B.A. in Advertising

Dead Ads Society Jury, 2024

London International Awards: Gold, Bronze, 2024

Featured on The Top 50 Women Chief Creative Officers of 2024

Interviewed by Brand Story Podcast, The Creative Leader ft. Tara Lawall, 2024

Interviewed by Adweek, Rethink New York Elevates Tara Lawall to Partner and CCO, 2024

Cannes: Silver, Bronze, 2024

D&AD: Graphite, 2024

One Show: Silver, 3 x Bronze, 2024

Interviewed by AdAge, Epidemic Sound’s Contextual Outdoor Ads Pairs Songs to Hundreds of Feelings out in the World, 2024

Interviewed by AdAge, Rethink hires Droga5's Tara Lawall as ECD in New York, 2023

Interviewed by Muse by Clio, 2 Minutes With ... Tara Lawall, Executive Creative Director at Droga5, 2023

D&AD: Wood, 2023

One Show: Bronze, 2023

Shots: Gold, 2023

Clios: 2 x Bronze, 2023

Interviewed by AdWeek, Junk Sleep Leads to a Life of Crime in New Mattress Firm Ad, 2022

Interviewed by The Muse by Clio, The Year in Creativity, 2021.

Interviewed on Reading With Your Kids podcast, Little Piggies in the City, 2021.

Interviewed by Little Black Book, Why Two Droga5 Employees Made a Kids Book with Jokes That Adults Would Enjoy, 2021

Interviewed by The One Club, Next Creative Leaders Spill the Tea, “Thank U, Next,” 2020

Published in Scary Mommy, For New Dads, ‘I Have To Work In The Morning’ Is Not An Excuse, 2019

Member of One Club Next Creative Leaders Jury, 2018

Member of ADCC 2018 Awards Jury, 2018

Named one of the Pitch 100 Superwomen, 2018

Interviewed by ADWEEK on Mommy Bahama, 2018

Published in Scary Mommy, 9 Things I've Learned Since Pumping At Work, 2017

Published in Mother.ly, The Unbearable Monotony of Maternity Leave, 2016

Speaker at 3% Conference, 2015

Named One Club Next Creative Leader, 2015

Interviewed for Little Black Book, 2015

Lectured at MADS school in Moscow, Russia, 2015

Interviewed for Miami Ad School Blog, 2015

Featured in Little Black Book for SuperRichSquares, 2014

Cannes: Titanium, 2013

Cannes: Cyber Silver, 2013

Featured in Agency Spy for Passive Aggressive Greeting Cards, 2012

Interviewed for Creazina, 2011

Cannes: Film Bronze, 2010

One Show: Silver, 2 Bronze, 2 Merits, 2010

Clios: Bronze 2010

Young Guns: Silver, Bronze, 2010

London International Awards: Gold, Silver, 2 Bronze, 2010

AICP Next Awards: Inducted into the permanent film collection at the MoMA, 2010

Art Directors Club: Merit, In-Book, 2010

NY Festivals: 2 Silver, 2010

Communication Arts Magazine Advertising Annual 10

Communication Arts Magazine Illustration Annual 51

New York Magazine December 14, 2009

YouTube Top 10 Most Viewed Channel, 2008

Ad Age Top 10 Viral Video Chart, 2008

D&AD: Silver Pencil, 2008

Graphis Young Talent Award, 2008

Luezers Archive, 2008

CMYK #42