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Sleep on the wrong bed for too long and it could lead you to a life of crime.
Spiral at the diner.
Junk Sleep can creep up on you quickly. In this Mattress Firm film, directed by Tom Noakes, we tell the story of an ordinary woman, Joann, who’s lack of sleep spiraled out of control.
![MFRM_JS1.5_COFFEE_MainCrop_0320_sRGB.jpg](https://images.squarespace-cdn.com/content/v1/62794fc2b220571530d1cb5f/c825595a-50f9-4cc7-a6a6-03e39268f309/MFRM_JS1.5_COFFEE_MainCrop_0320_sRGB.jpg)
![MFRM_JS1.5_RED_SOCK_MainCrop_1011_sRGB.jpg](https://images.squarespace-cdn.com/content/v1/62794fc2b220571530d1cb5f/01c7d014-b007-4d6c-802a-ce9336f92af1/MFRM_JS1.5_RED_SOCK_MainCrop_1011_sRGB.jpg)
![MFRM_JS1.5_JUMP_ROPE_MainCrop_1130_sRGB.jpg](https://images.squarespace-cdn.com/content/v1/62794fc2b220571530d1cb5f/38a4f301-4c52-4e43-8a0b-8f1cf6869a2f/MFRM_JS1.5_JUMP_ROPE_MainCrop_1130_sRGB.jpg)
![MFRM_JS1.5_CORNFLAKES_MainCrop_0072_sRGB.jpg](https://images.squarespace-cdn.com/content/v1/62794fc2b220571530d1cb5f/8116db8d-f414-40b6-9172-53ba0105a19f/MFRM_JS1.5_CORNFLAKES_MainCrop_0072_sRGB.jpg)
Junk Sleep at a glance.
We also shot a series of stills which showed Junk Sleep victims in their natural habitats, shot by Justin Bettman.