Pizza Hut wanted to show just how easy it is to order a pizza during March Madness.
So we created the Pizza Hut Pie Tops, shoes that could order a pizza to your exact location with the push of the tongue.
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We collaborated with The Shoe Surgeon to make 64 pairs of shoes that we gave to influencers, media, sneaker heads, and super fans.
Grant Hill, seven-time NBA All-Star wore them in a spot that played during the tournament.
We released a film that teased all the design details.
Including cheese patterned stamped leather.
The shoes linked to the Pizza Hut mobile app through Bluetooth.
So, yes, these shoes worked for real.
The Pizza Hut Pie Tops smashed our expectations.
Getting coverage on SportsCenter, SB Nation, CBS Sports, The Daily Show, The Today Show, TMZ, NBC News, Fox News, Huffington Post, USA Today, CNBC, Business Insider, The Mirror UK, Daily Mail UK, Hypebeast, Kicks on Fire, Complex, CNET, Tech Crunch, Engadget, FastCo, Thrillist, IGN, Delish, UPROXX, Now This, Cosmopolitan, Teen Vogue, Seventeen, Pop Sugar even Mark Cuban wanted a pair.
This case study video tells the full story.
When this idea took off, what a weird, amazing week it was.